Social Media Advertising
Social media marketing that prioritizes revenue as the key success metric for paid advertising, employing strategies centered on acquiring, nurturing, and retaining customers.
Paid Social Media Strategists
With 3.5 billion people, or 45% of the global population, now using social media, online businesses have a significant opportunity to reach and engage new audiences. 54% of social media users leverage these platforms to research products, transforming social media from a mere conversational tool to a powerful channel for customer acquisition, remarketing, and enhancing customer loyalty and retention.
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What Is Paid Social?
Paid social media marketing is a strategic approach where businesses invest in advertisements displayed to social media users based on their profiles, such as recent browsing behavior or demographics. The cost varies depending on the type of advertisement; for instance, many ads incur a fee each time they are clicked. This method is highly effective for growing brand awareness and targeting relevant potential customers.
Intouch Developers' Approach to Paid Social
E-commerce brands have a tremendous opportunity to grow by fully leveraging paid social media. The days of using social media solely to boost brand awareness or drive engagement on new posts are long gone.
At Intouch Developers, our approach to social media marketing prioritizes revenue as the primary metric for success in paid advertising. We devise strategies focused on acquiring, nurturing, and retaining customers.
We have collaborated with online retailers worldwide, helping them define their social media marketing strategies, implement effective campaigns, and achieve their business goals.
Our paid social media experts ensure your content reaches the right audience, at the right time, and in the right place.
Performance-Driven Social Media Advertising
We apply performance marketing principles to create direct response advertising and utilize custom-built paid social marketing funnels to drive conversions and generate revenue. Whether you're a new brand with limited data or have extensive existing customer information, we leverage our expertise to maximize the potential of that data.
We acquire new customers through targeted ad campaigns and influencer marketing, re-engage users familiar with your brand, and remarket to individuals who have shown interest but have not yet made a purchase. Our strategies are tailored to fit your desired media spend, using advertising collateral that reinforces your brand's visual language and tone of voice across the platforms where your existing and potential customers are active.
Regardless of the current stage of your paid advertising strategy, Intouch Developers can help you increase your online sales. Contact us today to speak with one of our specialists and discover how we can assist you in achieving your goals.
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